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Unpacking your Vision Statement

Your Organization needs this Workshop!

Often, mission and vision statements are confused for each other, and are written more as a marketing tool than a driver of strategic clarity and superior organizational performance. This workshop sets the record straight and forges a deep familiarity and commitment between employees and the organizations they serve.


​An Organization's vision is one of the most crucial but least understood aspects of strategy. What can leaders do to transform their employee's relationship with the vision and mission so that there is a clear and meaningful line of sight between their day-to-day work and your ultimate goals and business objectives? This workshop takes participants on a journey deeper into the vision statement, helping them unpack concepts, make sense of them from their own unique points of view, and infuse a deeper sense of both individual and collective clarity and commitment.

Throughout the workshop, participants are compelled to think about how they stand in relationship with their organization's vision including how they contribute, reinforce or serve as change agents to problematic aspects of their culture.

2.5 hour and 1/2 day options available
in-person or Zoom


  • Take a survey that helps identify clarity and commitment around your organization's vision statement.

  • Unpack underlying assumptions about what our organization's vision and mission really mean, and how they can be utilized strategically on a regular basis

  • Develop and customize next steps for helping others unpack and act upon your vision in concrete and exciting ways.

Based on


Dr. William Brendel (Bill) earned his doctorate at Columbia University and for over 20 years has facilitated the strategic transformation of leaders, teams, and organizations. As founder and principal consultant for the Transformative Learning institute, Bill enjoys helping a wide variety of organizations around the world in locations such as the U.S., Africa, China, Korea, and India. ​In addition to consulting, Bill is also an Assistant Professor at Penn State University, where he teaches graduate courses to aspiring consultants. He has also taught in programs at Columbia University, Georgetown, Texas A&M, Temple University, and the University of St Thomas.

In 2021, Bill received the Lisa Kimball Evolving the Field of Organization Development Award, one of the field’s highest honors, for his outstanding accomplishments in connecting diverse people and ideas to advance OD theory and applications worldwide. He is a trustee on the board of the Organization Development Network and leads the Organization Development Education Association.​​ Bill also shares his knowledge of organization development practices through his publications in books, articles, blogs, and popular press. He is frequently interviewed about current events that pertain to organizational strategy and culture. In 2017, Bill was interviewed by Variety Magazine, for his views on corporate culture and complicity surrounding the Harvey Weinstein scandal. He has written frequently for the Star Tribune, and blogs on cutting-edge approaches to strategic transformation on LinkedIn. Dr. Brendel has consulted and trained leaders in the organizations listed below:

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Dr. Bill Brendel

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