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Design Thinking

Your Organization needs this Workshop!

Revenue created through innovative products and services is estimated to exceed $60,000 - $100,000.


It's been said that the only sustainable competitive advantage an organization has is innovation. Design thinking is a systematic approach to strategic innovation, which invites your constituents/stakeholders/audience into a process of co-creating a more meaningful experience with your organization..

Strategic insights are gained through a set of tools that help the organization cultivate radical levels of empathy for its constituents, which includes seeing the world through their eyes, understanding the world through their experiences and feeling the world through their emotions. Rather than creating innovative solutions on behalf of the constituent and spending too much time on analysis, design thinking invites constituent to rapidly re-imagine and “try on” their own journey, tracking the levels meaning derived at each touch point with the organization, and turning their deepest (human) desires into experiences that are satisfied through your organization.​

2.5 hour and 1/2 day options available
in-person or Zoom


  • Learn the Basics of Human-Centered design

  • Engage in the co-creative process and possibility mindset

  • Understand the persona and journey mapping process

  • Learn what is necessary for experimentation and learning launches in their organization

Based on


Dr. William Brendel (Bill) earned his doctorate at Columbia University and for over 20 years has facilitated the strategic transformation of leaders, teams, and organizations. As founder and principal consultant for the Transformative Learning institute, Bill enjoys helping a wide variety of organizations around the world in locations such as the U.S., Africa, China, Korea, and India. ​In addition to consulting, Bill is also an Assistant Professor at Penn State University, where he teaches graduate courses to aspiring consultants. He has also taught in programs at Columbia University, Georgetown, Texas A&M, Temple University, and the University of St Thomas.

In 2021, Bill received the Lisa Kimball Evolving the Field of Organization Development Award, one of the field’s highest honors, for his outstanding accomplishments in connecting diverse people and ideas to advance OD theory and applications worldwide. He is a trustee on the board of the Organization Development Network and leads the Organization Development Education Association.​​ Bill also shares his knowledge of organization development practices through his publications in books, articles, blogs, and popular press. He is frequently interviewed about current events that pertain to organizational strategy and culture. In 2017, Bill was interviewed by Variety Magazine, for his views on corporate culture and complicity surrounding the Harvey Weinstein scandal. He has written frequently for the Star Tribune, and blogs on cutting-edge approaches to strategic transformation on LinkedIn. Dr. Brendel has consulted and trained leaders in the organizations listed below:

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Dr. Bill Brendel

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